How much of your professional reputation is built on the hope that nobody looks behind the finished drywall? It is a question that property developers and general contractors avoid in the light of day. They stand on the gravel of a new site and they look at the renderings.
The renderings show glass and they show light and they show a future that costs eighty million dollars. The budget for that future is a living thing and it eats whatever it is fed. Most of the time, it is fed the things that people can see.
It is fed the Italian marble and the custom HVAC grilles and the triple-paned windows. These are the things that get a project featured in a trade magazine. These are the things that win the status war. But the budget is finite and every dollar spent on a visible standard is often a dollar clawed back from an invisible one.
The Era of the Showpiece
We live in an era of the showpiece. A new residential tower goes up in Toronto or Vancouver and it features a cantilevered pool or a living wall that spans three stories. These features set a new baseline.
The peers of that developer see the pool and they see the press